Digital Marketing Analytics is an important area for most companies at present as online channels become ever more influential in the marketing mix. Sometimes I get the impression that marketers are unnerved by the digital arena because it's challenging to build a robust performance management model. In this series of articles sponsored by Adobe, marketers get to understand the key threads of knowledge they could, should or must invest in. It goes some way to demystify the digital marketing arena. Take a look...
Metrics That Matter
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