Wednesday 15 January 2014

China tech is on the rise - So will we be going back to writing in English again?

The tech market in China has been growing and growing but so far it's been pretty well hidden to Westerners that don't travel across to China to find out for themselves how modern and sophisticated China has become.
We live largely in a world dominated by US brands such as Google, Microsoft, Facebook, Linked-In, Amazon, ebay and Twitter - and just assume that some day the entire world will be using these platforms.  Why? Because for years, the USA has dominated global markets.  Its movie making, music and software industries have bled successfully across the Western world - and it would be of no surprise today that the music and films you see in Spain, Cape Town or Germany are broadly the same as you'd find in New York and Boston.

The article attached describes the eye-openig experiences of an ex-Google employee that found out first hand what it's like to live and work in China with one of their rising tech-star companies.  His presentation on the rise of China's tech scene is a 'must-see' for anyone that plans to be in the software industry for the next couple of decades.  It evidences that China is by no means behind when it comes to innovation and consumer tech.

In the 19th and 20th century, Britain gained its Great title through science and innovation - and trade.  It's ability to trade and harvest the rewards of so many different continents supported its huge empire of the day. English language benefitted hugely from this period of expansion.  Today it is the unrivalled language of business across the globe because it is the greatest leveller. For businesses that want to trade globally they need people to speak English.  But what has this got to do with the China tech scene you ask?

My thought is that one day the 'things that China does well' in technology - including their consumer and business software brands - are going to grow BEYOND China and become household names around the planet.  The article attached shows just how close that horizon truly is.  When they do this, the apps won't be in Kanji or Hanzi - they will be written in English.  I suspect they will be written in 'proper English' rather than the American version that has been served up by the US software industry for the last 30-years - because the rest of the world does its business in English, yep, good 'ol English as written by the folks in blighty.

Will this see a resurgence of paragraphs untainted by z's in every other word, and a slow-down in the sad demise of 'u's in such beautiful words as colour?  I hope so.  It would be nice to write a page in English and not have to re-edit it again for the American market.

Ian.

http://www.businessinsider.com/what-the-chinese-tech-industry-is-like-2014-1?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=Business%20Insider%20Select&utm_campaign=BI%20Select%20Weekend%202014-01-12&utm_content=emailshare

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