This is an interesting propaganda story by APT - interesting how US companies get so much air-play for things that UK companies like Dunn Humby have been doing for years ;-)
What's more interesting to me is that APT's perspective on what Big Data 'is' is so similar to NDMC's description of Data Investment Management with its end-to-end process life-cycle of discover data, interpret it and act on what matters.
I.
No comments:
Post a Comment