This 'Actionable Insights for the New Energy Consumer' research report from Accenture end-consumer observatory 2012 is a useful factual document on consumer feedback. What's particularly interesting to me is the fact that Accenture performed this research project and the energy companies weren't able to source this sort of data themselves through their daily customer interactions and experience feedback mechanism.
Do we still need 'third party interfaces' to source this level of insightful marketing information?
I.
Do we still need 'third party interfaces' to source this level of insightful marketing information?
I.
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