Monday 22 July 2013

Customer Science in the Motor Retail: Using Maps to Source Actionable Insights

http://www.drivingsales.com/blogs/CustomerSciences/2013/07/22/customer-sciences-motor-retail-keynote-1-actionable-insights-result-mapping-customers

This article provides some insight into the ways geo-spatial mapping can be employed in the motor retail market to source actionable insights that help to boost marketing effectiveness, reduce costs, enrich customer data and lost more... 

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